MEET PHIL

Your

competitive advantage.

Phil combines your connected data with world class Thinking Models to uncover opportunities, identify risks and guide better decisions.

Explore Thinking ModelsSee how Phil works
THE THINKING MODELS LIBRARY

Think through the world's

greatest minds.

Every important decision can be explored through different ways of thinking. Instead of one AI personality, Phil gives you a growing library of Thinking Models inspired by history's greatest builders, investors, scientists, strategists and leaders.

21 Thinking Models available· growing weekly
EM
Elon Musk
First Principles
Founders & Operators

Strip a problem to its physical truths and reason up from there, ignoring how it has always been done.

CORE PRINCIPLES
Question every requirement
Reason from fundamentals
Rebuild from the ground up
QUESTIONS IT EXCELS AT
“What are we actually trying to achieve?”
“Which constraints are truly real?”
HOW PHIL WORKS

Three steps to clairvoyance.

STEP ONE
Connect your data.

Google, Microsoft, Slack, Shopify, Stripe, Salesforce, HubSpot, plus documents, PDFs, emails and databases. Everything flows into one place.

GoogleMicrosoftSlackShopifyStripeSalesforceHubSpotDocumentsPDFsEmailsDatabases
↓
STEP TWO
Choose a Thinking Model.

Hover to feel the shift, the page takes on the model's colour. Pick the lens that fits the decision.

EM
Elon Musk
First Principles
WB
Warren Buffett
Long Term Value
SJ
Steve Jobs
Radical Simplicity
NT
Nassim Taleb
Antifragility
DK
Daniel Kahneman
Decision Science
LdV
Leonardo da Vinci
Curiosity
↓
STEP THREE
See Phil in action.
What should I focus on today?
Good morning. After reviewing your connected systems, six things deserve your attention today. I'll start with the most important.
Revenue rose 12% among returning Shopify customers, growth from existing customers is usually the healthier signal.
↗Revenue increased 12%Thinking Model: Decision Science
Eight high value accounts are showing churn signals. Worth a personal check in this week.
⚑Customer churn riskThinking Model: Long Term Value
Three suppliers have missed consecutive deliveries. Nothing has broken yet, but inventory could tighten within two weeks.
⚠Supplier delaysThinking Model: Antifragility
Support volume has crossed the point where one more hire would pay for itself.
✚Hiring recommendationThinking Model: Purpose
Meta is returning about three times the ROI of Google. Shifting spend is the obvious move.
✦Marketing outperformingThinking Model: Leverage
£1.2M is sitting in unpaid invoices. Chasing the largest few would ease cash flow quickly.
◔Cash flow warningThinking Model: First Principles
WHY THINKING MODELS MATTER

Most AI answers questions.

Phil answers from every angle.

“Our revenue has slowed.”
EM
Elon Musk
First Principles
“What assumptions are we making?”
WB
Warren Buffett
Long Term Value
“Does this matter over ten years?”
NT
Nassim Taleb
Antifragility
“What downside are we ignoring?”
SJ
Steve Jobs
Radical Simplicity
“What unnecessary complexity exists?”
DK
Daniel Kahneman
Decision Science
“Are we reacting to bias instead of evidence?”
INTELLIGENCE, EMERGING

Thousands of signals. One clear mind.

Scattered data drifts, connects, and converges, until it takes the shape of Philosonic.

Make better decisions,

not just find answers.

Start using PhilBook a demo